저자 : Rando Kim (김난도)
Rando Kim is a professor in the Dept. of Consumer Science (DCS), Seoul National University (SNU). As a specialist in consumer behavior and market trend analysis, he has written more than 20 books including Trend Korea series, Dining Business Trend series, Market Kurly Insight, The Hyundai Seoul Insight, Trend China, What Consumers Want, and Luxury Korea. He also wrote essay books, Amor Fati, Future and My Job, and Youth, It’s Painful which is sold three million copies in 17 countries. He has conducted research projects about consumer needs finding, new product planning, and market trend probing for Korea’s major companies like Samsung, LG, SK, CJ, Hyundai Motors, GS, LH, Amore Pacific, Lotte, Fursys, Nongshim, and Coway.

저자 : Miyoung Jeon (전미영)
Miyoung Jeon is a research fellow at CTC. She holds a BA, MA, and PhD in Consumer Science. Since 2009, she has co-authored numerous books, including the annually published bestselling series Trend Korea, as well as Trend China, K-Beauty Trend, Twenty-One Thirty-Nine , the Korean Food Industry Trend series. She previously worked as a research analyst at the Samsung Economic Research Institute and served as a research professor at Seoul National University. She is currently a columnist for Dong-A Ilbo’s ‘Trend Now’ section and serves on advisory committees for multiple organizations, including LG U+, Hana Bank, Hanwha General Insurance, Statistics Korea, the Seoul Metropolitan Government, and the K League. She collaborates with various companies on new trend-based product development and strategic planning.

저자 : Jihye Choi (최지혜)
Jihye Choi is a Research Fellow at CTC. She received her M.A. and Ph.D. degrees in Consumer Science from Seoul National University.
Her research interests include consumers’ adoption of new products, generational lifestyle analysis, product-user relationships, and disposal behavior. She also lectures on Consumer Trend Analysis at Seoul National University. She was a visiting researcher at Washington State University.
She is the co-author of several books, including The Hyundai Seoul Insight, Twenty-One Thirty-Nine, and the Korean Food Industry Trend series. She has led numerous consumer trend analysis and new product development projects with major corporations such as Samsung, LG, AmorePacific, SK, Coway, and CJ. Currently, she serves as the Chair of the ESG Committee at E-mart, an Advisory Member of the Public Relations Advisory Council, and a member of the Social Contribution Business Review Committee at Korea Hydro & Nuclear Power. She writes the column ‘Choi Ji-hye’s Trend Insight’ for The Korea Economic Daily and ‘Choi Ji-hye’s Trend Watch’ for Asia Economic Daily .

저자 : Jung Yoon Kwon (권정윤)
Jung Yoon Kwon currently works as a research fellow at CTC, SNU. She obtained her BA, MA, and PhD degrees in Consumer Science, SNU. She explored the intergenerational transmission of consumption styles in her PhD dissertation. She co-authored the books K-Beauty Trends , Korean Dining Industry Trends Series , and Twenty-One, Thirty-Nine. She has participated in many consulting projects with leading Korean companies such as Samsung and CJ, and she also serves as an advisor on various committees, including the National Smart City Committee.

저자 : Dahye Han (한다혜)
Dahye Han currently works as a research fellow at CTC. BA in Psychology, SNU and obtained both MA and PhD degrees in Consumer Science, SNU. Her research focuses on consumer behavior and consumer psychology, integrating data analytics with experimental design. She currently teaches undergraduate and graduate courses on Consumer Behavior at SNU. As a researcher, she has published papers in top 25% [Q1] SSCI and Scopus-indexed international journals, and was selected as a Next-Generation Scholar by SNU. She is also involved in industry academic collaboration projects with major Korean companies, including Samsung and LG.

저자 : Hyewon Lee (이혜원)
Hyewon Lee currently works as a research fellow at CTC. She obtained her BA, MA, and PhD degrees in Consumer Science, SNU. Her research interests focus on generation theory (age, period, and cohort effects), changes in consumer behavior due to technological advances, and cultural capital. It is based on insights gained while working at organizations including the Korean Publishers Association, Leader’sBook, and Kakao Page. She is a co-author of the the Korean Food Industry Trend series, K-Beauty Trend, and Future Trend Lab . She is a regular panelist on the TBN radio and contributes a trend column to The Exhibition Journal . She has lectured at Korea University and has served as a policy PR advisor for the Ministry of Land, Infrastructure and Transport. She conducts trend lectures for various corporations, public institutions, and libraries, and has led consumer trend projects for numerous companies.

저자 : Soojin Lee (이수진)
Soojin Lee, PhD in Consumer Science from Seoul National University, is a research fellow at CTC. She has conducted research on global consumer behavior as a visiting scholar at Purdue University and currently teaches International Business at Dong-A University. She has collaborated with major companies such as Hyundai and Samsung on future strategies based on consumer trend analysis. A recipient of the Best Paper Award from the Korea Financial Planning Association, she is also a frequent media commentator featured on major Korean broadcasting programs.

저자 : YouHyun Alex Suh (서유현)
YouHyun Alex Suh is Research Fellow at CTC and Lecturer at Seoul National University with a unique interdisciplinary background. She holds a Ph.D. in Consumer Science from Seoul National University, MS in Culture Technology from KAIST, and BA in Design from Central Saint Martins, London. Previous roles include Customer Experience Strategy at LG Electronics and Fashion Intelligence at AI startup Omnious. Research focuses on AI-driven consumer innovation, K-beauty global expansion, and Korean consumer behavior analysis for international markets. Has conducted strategic insight projects for Samsung Electronics, AmorePacific, CJ Group, and other major Asian corporations. Co-authored K-Beauty Trend , a comprehensive guide to Korea’s beauty market. The combination of art, technology, and business expertise with bilingual fluency provides distinctive insights on Asian consumer dynamics from both local and global perspectives.

저자 : Dahyen Jeon (전다현)
Dahyen Jeon holds a Ph.D. and an M.A. in Consumer Science from Seoul National University and currently serves as a research fellow at CTC. Her primary research explores consumer behavior in retail environments, with a particular focus on digital contexts. She investigates how emerging digital environments are reshaping consumer information acquisition and decision-making processes. She is a co-author of the Korean Food Industry Trend series and serves as a consultant for major corporations, including Samsung, Hyundai, and SK, on projects involving consumer trend analysis and new product development.

저자 : June Young Lee (이준영)
June Young Lee currently works as an associate professor at Sangmyung University. He received a doctorate degree in Consumer Science, SNU. He received ‘The Best Paper Award’ in the International Journal of Consumer Studies . He worked as a senior researcher at Life Soft Research lab at LG Electronics. He is a laboratory chief at the Consumer Research Center in Sangmyung University.

저자 : Hyang Eun Lee (이향은)
Hyang Eun Lee is an Executive Director at LG Electronics Home Appliance & Air Solution [H&A] Business Division. She holds a Master’s degree from Central Saint Martins in the UK and a Ph.D. in Design from Seoul National University.
At LG Electronics, she is responsible for product planning focused on customer experience [CX] innovation. Her work includes launching innovative products, discovering and managing new business models, establishing CX-based management strategies, and designing product and space services. As a professor in the Department of Service·Design Engineering at Sungshin Women’s University, she has conducted numerous corporate customer experience projects, bridging academia and industry. She is also actively engaged in research, publishing papers in top 25% [Q1] SSCI and SCIE international journals. As an expert bridging theory and practice, she has been writing a column titled “Lee Hyang-eun’s Trend Touch” for the JoongAng Ilbo since 2021.

저자 : Naeun Kim (김나은)
Naeun Kim is currently enrolled in a PhD program and works as a senior researcher at CTC. She earned her master’s degree in Consumer Science, SNU. Her master’s thesis is titled “A Study on Small Luxury Consumption Motivations and Consumer Typologies.” She is interested in analyzing new consumption phenomena in modern society and aims to conduct research that combines qualitative and quantitative approaches that can provide a rich interpretation of consumers’ hidden needs and influencing factors. She co-authored Twenty-One Thirty-Nine and K-Beauty Trend , and has been engaged in consumer trend discovery and strategic planning projects with a wide range of companies, including Samsung, LG and SK.

저자 : Jisoo Moon (문지수)
Jisoo Moon earned her master’s degree in Consumer Science from SNU and currently works as a senior researcher at CTC. Her master’s research explored how affordance in online shopping environments influenced consumers’ purchase intentions. She is deeply interested in consumer behavior and emerging trends. She has received multiple awards, including the first prize in a national startup competition. She also manages Trend Korea TV, a YouTube channel introducing emerging consumer trends.